Discover the steps I took to go from 0 sales to 43 signups in just one month.
Selling digital products that nobody seems interested in can be disheartening. But how do you turn the tide and start gaining traction with your digital products? Here's what I did.
✏️ ON MY MIND
Discover the steps I took to go from 0 sales to 43 signups in just one month.
Last month, I got 43 signups for my Linkedin Growth Starter Kit
Before that, I had 0 sales for months. What changed?
Here's the story behind what shifted:
I responded to an invitation from Catherine Raffaele at BrillUp for Notion template creators to join a bundled promotion she was organizing.
A group of Notion creators promoted the offer, so it provided good exposure.
While I had this digital product just sitting dormant for months with no sales, I realized this promotion could finally get it in front of customers.
So I invested about 30 minutes updating the product name, pricing, and sales copy on my Gumroad page to prepare it for the promotion.
I focused on sharing the story of how my LinkedIn profile grew from 0 to 1,000 Followers in 8 months and how this product contains the templates and system that I used to make it happen.
(sorry, no "10K followers in 30 days" rah-rah from me - just a repeatable and sustainable process.)
Before:
After:
I also spent 60 minutes revising the actual Notion template product to ensure it was polished and buyer-ready. I added an updated swipe file, ChatGPT prompt and recommended tools.
When the promotion launched, I leveraged Brillup's promotional assets - including email and social media copy and images.
I promoted the discounted offer to my email subscriber list and social media followers during the promotion period.
I sent one email at the start of the campaign and a second on the last day. As you can see, the open rates and click-through rates for the two emails were pretty healthy.
The results of this entire campaign?
- 43 sales that month compared to 0 the months prior!
- 43 sales from 79 visitors = a 54.43 % conversion rate.
Here are 3 key takeaways if you're looking to launch your own digital product successfully:
1. Leverage partnerships and collaborations to gain exposure - joining forces with complementary creators can expand your reach tremendously.
2. Bundle time-limited discounts and promotions to incentivize buyers - the bundled offer and limited period created urgency.
3. Promote to your existing audience - my own subscribers were ready buyers once I explicitly offered the deal.
The combination of these three strategies finally unlocked sales for my stalled product. Hope this helps inspire your own digital product success.
Do you have a digital product or any plans to launch one soon?
Let me know if you have any questions.
-Anf
PS. If you want to level up your LinkedIn game, check out my Notion template here.
(This newsletter was drafted with the help of GPT-4, Claude-2 and edited by yours truly.)
👍 3 THINGS THAT CAUGHT MY ATTENTION
1/ Read: Why Is TED Scared of Color Blindness?
The organization’s tagline is “ideas worth spreading.” So why would TED attempt to suppress Coleman Hughes' talk after they invited him to speak at the conference and approved of his talk beforehand?
2/ Watch: Surviving Laos!! Eating The Rarest Food in Southeast Asia!!
This documentary is particularly special because it recognizes the Hmong people of Laos and their rich culture.
While my family isn't Hmong, I learned about them while living and travelling in northern Laos. Sadly, the racial genocides faced by the Hmong Indigenous people are comparable to the Holocaust of the Jewish people and the atrocities in Cambodia, yet their story remains largely overlooked.
Watching this documentary is a delightful culinary journey and an opportunity to shed light on a community and culture that deserves recognition.
And, to top it off, the documentary features Chef Yia Vang, who is an absolute delight. He is the son of Hmong parents who migrated to the US, where he grew up, and this video captures his first experience visiting Laos. His infectious laughter adds an extra layer of enjoyment to the entire viewing experience.
3/ Listen: Business Wars - The Rise of AI
While you’re probably familiar with ChatGPT, Bard, Midjourney and some of the other AI-driven tools - do you know the story of how this crazy race for AI dominance began?
In the latest Business Wars series, the team at Wondery detail the story behind the AI story.
💸 WEALTH BUILDING TIP
🐦 COOL SOCIALS THIS WEEK
🔧 TOOL OF THE WEEK
Surfer SEO
Finding that ChatGPT is insufficient for producing articles that rank on page 1 of Google?
That shouldn’t be a surprise, as it’s really not designed for that purpose.
Surfer SEO will tell you exactly how long your content needs to be and what keywords and information to put into your article to get the best chance of it ranking well.
🤔 PARTING THOUGHTS
After a year based in Danang, today we bid farewell. Danang is a truly magical place, and if you’ve been following my story, you’ll know that we came here to find a change of pace after a tough few years. And we certainly found just what we needed.
So this morning, my wife and I visited our fave banh mi lady for one last banh mi, followed by a visit to Hideout Cafe (our fave spot for Vietnamese coffee).
We then returned to our apartment and spent the next few hours frantically packing up whatever we could into suitcases (far too many, might I add). It’s simply ridiculous how much stuff you can accumulate only after one year in a place!
I was tasked to buy C fresh coconut water and some lunch, so I hopped on the scooter and headed to our usual spot on the other side of town. I felt uneasy and sad as I rode my scooter alongside the beach for the last time (who knows when we’ll next return to Danang).
Eventually, we jumped into a Grab car ride and made it to Danang airport in time to board our flight to Ho Chi Minh City, where we’ll spend 24 hrs before heading to our final destination - Sydney.
Whilst I’m sad about leaving our place of tranquillity and paradise, somewhere that has been home for us for the past year, I’m also hopeful for what will unfold next for us.
(By the way, if you’re in Sydney and are keen on meeting in person, let me know - I’m planning on hosting a small local meetup sometime in October)
Anfernee Chansamooth
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