Hey! I didn't know you were on substack! LOL Anyway, I'm so glad I followed your link and found this essay. Love your honesty. I'm actually building a new business model that may be something like what you experienced so I appreciate the heads up. A few differences: I really only plan to work with small nonprofits that don't have the budget to hire a full blown marketing person. I'm planning a more done with you approach rather than doing the work myself. I'm also willing to work with businesses but they have to be super mission-driven or it won't work for me. Anyway, I appreciate all of this and may pick your brain a bit soon. :)
Anyways, great to see you here Shawn. I like your focus and narrowing down who you're working with, and the clarity around why they'd be a good fit for you (and you for them) at their stage of business. Feel free to hit me up with any specific questions you've got.
I know someone else who's a fractional CMO and she has some of the same challenges you mentioned. I'm curious how did you go about finding global teaching opportunities?
Hi Bette, this teaching opportunity is local. The company is based in Sydney, and classes are held in-office and via Zoom. They sell courses across Asia to students looking to study in Australia. During my interview with the GM, they mentioned plans to expand their offerings, so there *may* be potential for me to teach/work overseas with them one day.
I landed this through a paid community (membership) of which I’m part. The membership aims to help you build your marketing and personal brand. The group leader helped me optimize my LinkedIn profile for my transition, and on a check-in call, I shared my transition and desire to teach. On that call one of the members - who had seen me active in the group for 6+ months - offered to send my details to her boss.
I’ve also searched LinkedIn Jobs and found a few companies hiring part-time/casual instructors, so I’ve applied and am waiting to hear back.
In my experience, opportunities come from both networking and active searching. So my suggestion for your friend is to optimize their LinkedIn profile, engage in communities, share their goals, and actively explore job listings - doors open when you put yourself out there and don't just wait for things to happen.
Hey! I didn't know you were on substack! LOL Anyway, I'm so glad I followed your link and found this essay. Love your honesty. I'm actually building a new business model that may be something like what you experienced so I appreciate the heads up. A few differences: I really only plan to work with small nonprofits that don't have the budget to hire a full blown marketing person. I'm planning a more done with you approach rather than doing the work myself. I'm also willing to work with businesses but they have to be super mission-driven or it won't work for me. Anyway, I appreciate all of this and may pick your brain a bit soon. :)
thought I'd already responded to this. boo!
Anyways, great to see you here Shawn. I like your focus and narrowing down who you're working with, and the clarity around why they'd be a good fit for you (and you for them) at their stage of business. Feel free to hit me up with any specific questions you've got.
I know someone else who's a fractional CMO and she has some of the same challenges you mentioned. I'm curious how did you go about finding global teaching opportunities?
Hi Bette, this teaching opportunity is local. The company is based in Sydney, and classes are held in-office and via Zoom. They sell courses across Asia to students looking to study in Australia. During my interview with the GM, they mentioned plans to expand their offerings, so there *may* be potential for me to teach/work overseas with them one day.
I landed this through a paid community (membership) of which I’m part. The membership aims to help you build your marketing and personal brand. The group leader helped me optimize my LinkedIn profile for my transition, and on a check-in call, I shared my transition and desire to teach. On that call one of the members - who had seen me active in the group for 6+ months - offered to send my details to her boss.
I’ve also searched LinkedIn Jobs and found a few companies hiring part-time/casual instructors, so I’ve applied and am waiting to hear back.
In my experience, opportunities come from both networking and active searching. So my suggestion for your friend is to optimize their LinkedIn profile, engage in communities, share their goals, and actively explore job listings - doors open when you put yourself out there and don't just wait for things to happen.
Hope this is helpful?
Yes, thank you for responding! That was very helpful and I appreciate it :)